Websites and marketing for truck and trailer brands, at a Chicago agency.

1. the job
   Dino is a full-service marketing agency in Chicago. As a UX design intern, I worked across its truck and trailer clients.

2. what I did
   Designed and built the Warrior Truck Beds website, helped keep Hyundai Translead's site on brand, and made marketing for Warrior, CM Truck Beds and EZ Loader.

3. built
   warriortruckbeds.com in WordPress, plus social posts, sell sheets and print pieces in Figma and Illustrator.

Warrior Truck Beds - A Site Built for Work

Warrior is a flatbed brand from ATW Truck Equipment, the same family as CM Truck Beds. I designed the site's graphic assets in Figma and Illustrator, then built the site in WordPress.

Before adding pages, I compared Warrior's site with CM's and listed what a buyer would look for and not find, like a warranty center, owner's manuals, financing and a dealer locator. Then I ranked the gaps by how much they affect trust and sales.

the warranty center was first on that list. it's live now: register, read the coverage, or file a claim.

Hyundai Translead - Keeping It Consistent

Hyundai Translead builds trailers, from dry vans like the HY-Cube to ThermoTech reefers. I helped maintain its style guide and made changes across the website, so every update matched the brand.

every change came back to the same navy, sky blue and hyundai sans.

Marketing Graphics

I also designed marketing graphics for Warrior Truck Beds, CM Truck Beds and EZ Loader: reveal and key-features posts for each truck bed, feature callouts and sell sheets for the trailers, plus print pieces. Flip through them below.